About RingCentral
My Role
And RingCentral Video is a crucial feature in RingCentral App ecosystem, offering a seamless video conferencing experience for our customers. Our users typically include employees at small to medium-sized companies, such as project managers, HR professionals, engineers, administrators, and management.
As the lead designer, my responsibilities include working closely with stakeholders to synthesise user requirements, conducting UX research, prioritizing project scope, leading the end-to-end design process, and managing expectations across dev.
My collaborators include 1 product manager (Amy L.) & Engineering Team (Mario L.)
And the project duration is 3 Months.
The Project Context & Goals
According to user feedback collected by the product team, we discovered that many users have a strong need to organize key takeaways after meetings. During the hybrid work era, RingCentral’s app experienced rapid growth, adding more features to support its expanding business. However, the design hasn’t fully kept up, and the post-meeting experience is one of them.
At this point, RingCentral's business is in the maturity stage. Our primary goal from a business perspective is to retain customers by enhancing the current experience rather than developing a new service from scratch. Therefore, increasing user engagement and sustaining our app’s market share have become our top priorities.
The Research
The Scoping
To better prioritizing new features based on unfulfilled user needs, I created an interaction map to understand the gap between current capabilities and users' desired features. After that, I kicked off a meeting with PM and ENG to finalize the project scope and new feature priorities based on our timeline and estimated efforts.
The Problem Statement
The Impacts
After all, the ultimate goal of this project was to revamp the post-meeting experience by incorporating new features into the current framework, making it more comprehensive. At the beginning of this project, I established success metrics with the project manager. After the features have been released, we validated user engagement statistics via Mixpanel after the launch of these new features, resulting in an increase of approximately 21%.
I also conducted a user satisfaction study following the feature release. Compared to the old version's design, the new design significantly increased the satisfaction rate of post-meeting tasks by 28%.